Procter House, London E17
An invited competition to remodel the entrance to a 9000sqm office building in Holborn. The reception was a long and narrow space with two five storey atriums bringing light down into an uninviting lobby. Externally visual clutter and a lack of street presence betrayed the quality and size of internal spaces.
Our winning concept is to reclad the exterior of the building with copper brise-soleil etched with signage; a bold statement that structures the existing façade.
Internally the space appears widened with coloured glass panels concealing a matrix of addressable LEDs. Static images of trees are brought to life with flocking birds and falling foliage that react to passers-by.
Natural materials are used to aid wayfinding, contrast with other artificial finishes and soften the environment.
The front atrium is infilled to provide additional lettable space. At the rear the atrium is reclad. Natural daylight shines down a digital glass clad fissure through which our feathered avatars fly up past a relaxing waiting space and out to the sky above.
-
Sector
Commercial
-
Area
7750sqm
-
Client
Confidential
More Commercial Projects
Altimo London
London EC2
Alcentra London
London EC2
322 High Holborn
London WC1
San Paolo IMI
London EC4
Royal Mead
Bath
43 Portland Place
London
Barclay House
Great Ormond Street
Moorhouse
London EC2
Midford Place
London W1
The Energy Institute
London W1
Westside
Hemel Hempstead
King’s Cross Recruitment Centre
London N1C
Marlow International
Marlow
London Stock Exchange
London EC4
Project Pentrak
London EC1
Pictet London
London EC2
Harley Street Clinic Staff Canteen
London W1
City of London Data Hall
London EC1
Dalston
London E8
Platinum Café
London NW8